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The women on the 13 teams, their kids in the stands, their partners filming with iPhones. They are the league. Content for them = highlights they can repost, recognition for the bucket they hit, the assist they threaded, the team that finally clicked.
The women who've thought about joining, the high school players aging up, the moms looking for a competitive outlet. They're watching from a distance — content that makes them feel the league brings them in.
Local Vegas brands — boutiques, gyms, restaurants, athletic apparel, real estate, women-owned businesses. Right now they don't know HERoes exists. Content built for THEM (audience size, brand alignment, community presence) is what unlocks the first sponsor dollar.
HERoes has zero named sponsors today. That's not a knock — most rec leagues don't. But it's the single biggest financial opportunity for the league, and content is the lever that pulls it.
Sponsors don't write checks for vibes. They write checks for measurable audience + measurable brand presence. That's what content does. Once we have 3 months of consistent, polished output, you can walk into any women-owned Vegas business with a deck that shows:
The Core package below includes producing that sponsorship deck as a deliverable. The Starter doesn't — but the content alone is the foundation for one.